Khushboo & Aryan
Co-Founders & Creative Directors — Zentoku Atelier
We’re Khushboo & Aryan, two people who decided we wanted to build a life of our own.
21 and 22. MBA students. And already a little too curious about what we could build beyond the usual path.
Beyond the Usual Path
We were never the most academically driven people, and honestly, we never wanted our lives to be defined by marks, degrees, or a 9–5. We’ve always wanted to learn, build, travel, take risks, and try things that take us outside our comfort zone.
The Lesson & The Intersection
Our first venture, Sehatwala, taught us something we still carry with us every single day:
“Making money is great, but creating something that makes someone genuinely happy, leaves an impression, or simply gets remembered feels much bigger. That’s the kind of work we want to do.”
Zentoku is one of those things.
Aryan has always been an anime person. Khushboo has always loved fashion and wanted to build something in clothing. So we put the two together and started building an anime-inspired clothing brand that feels like us.
The Horizon
We’re still students. Still learning. Still taking chances. But this time, we’re not just exploring an idea — we’re building something we genuinely see ourselves growing for years to come.
Something of our own. Something we can look back at and say, we started this from here.
And this is only the beginning.